About the Launch Directors Team
Brian Watt | President, Launch Directors, LLC
Brian has held management and director-level roles in high-tech marketing and product management at companies like Cisco, D-Link, VTech, Microtek and others where he led teams of product managers, engineers, graphic designers and writers to successfully launch hundreds of award-winning and revenue generating products. He has also negotiated agreements with major software developers, Taiwan- and China-based contract manufacturers, and other partner companies for licensing, co-marketing and manufacturing agreements. He has chaired go-to-market meetings with company stakeholders and has served as a company spokesperson at tradeshows and meetings in Chicago, Las Vegas, San Francisco, New York, Miami, Orlando, Amsterdam, Düsseldorf, Barcelona, Tel Aviv, Taiwan, and China. He has been relied on as a subject matter expert on technology products and has educated marketing and legal teams, executive management, and worldwide sales teams on the unique attributes and value propositions of products. Brian is also an accomplished writer and designer.
LAUNCH DIRECTORS ASSOCIATES
Ken Hagihara | Public Relations and Strategic Messaging
Ken brings over 17 years of public relations experience, helping companies ranging from start-ups to Fortune 500 companies in the technology, non-profit, hospitality, government, and consumer products industries build awareness and drive demand for their products and services. He also proudly serves as a public affairs officer in the United States Navy Reserve where he executes Navy outreach events, serves as a Navy spokesperson and provides media training to senior leadership. Ken is also on the adjunct faculty for California State University Fullerton’s College of Communications where he teaches upper division courses in the public relations emphasis.
Kevin Creighton | Digital Marketing, SEO/SEM
Kevin is an innovative digital marketing expert who focuses on creating value with content marketing, social media and email marketing. He has a proven track record of results that increases ROI and builds brand awareness. Kevin has held marketing director and marketing management positions at several companies and his varied skills include social media development and strategy, content marketing, photography, videography, SEO/SEM, email marketing, ecommerce, inbound marketing and graphic design.