About the Launch Directors Team


Brian Watt | President, Launch Directors, LLC

Brian has held management and director-level roles in high-tech marketing and product management at Cisco, D-Link, VTech, Microtek and other companies where he led teams of product managers, engineers, graphic designers and writers to successfully launch hundreds of award-winning and revenue generating products. He has also negotiated agreements with major software developers, Taiwan- and China-based contract manufacturers, and other partner companies for licensing, co-marketing and manufacturing agreements. He has chaired go-to-market meetings with company stakeholders and has served as a company spokesperson at tradeshows and meetings in Chicago, Las Vegas, San Francisco, New York, Miami, Orlando, Amsterdam, Düsseldorf, Barcelona, Tel Aviv, Taiwan, and China. He has been relied on as a subject matter expert on technology products and has educated marketing and legal teams, executive management, and worldwide sales teams on the unique attributes and value propositions of products. Brian is also an accomplished writer and designer.

                                    LAUNCH DIRECTORS ASSOCIATES

Ken Hagihara | Public Relations and Strategic Messaging

With over 21 years of public relations experience, Ken helps companies ranging from start-ups to Fortune 500 companies in the technology, non-profit, hospitality, government, and consumer products industries build awareness and drive demand for their products and services. As a lecturer at California State University Fullerton, Ken teaches upper division capstone and writing courses for the Department of Communications and serves as the faculty adviser for CSU Fullerton’s Robert E. Rayfield PRSSA chapter. A proud military veteran, Ken served as a satellite communications technician in the United States Air Force and California National Guard.  In 2008, he accepted his commission in the United States Navy where he served as a public affairs officer.  He retired from the military in 2020 after 24 years of service.

Kevin Creighton | Digital Marketing, SEO/SEM 

Kevin is an innovative digital marketing expert who focuses on creating value with content marketing, social media and email marketing. He has a proven track record of results that increases ROI and builds brand awareness. Kevin has held marketing director and marketing management positions at several companies and his varied skills include social media development and strategy, content marketing, photography, videography, SEO/SEM, email marketing, ecommerce, inbound marketing and graphic design.



Are you launching your products or services effectively? Have the right messaging?

Networking | Home Automation | IoT Solutions

Imaging and Surveillance Video Products

Home Theater | Pro AV

Hospitality | Consumer Goods

Writing | Design | Creative Direction